Straight answers about Track by Outfly.

Track by Outfly is a six-month, fixed-price growth programme from Outfly, a London strategy, brand and marketing company that has worked with growing businesses for 16 years. It finds your buyers from real data, sharpens the proposition, then builds the pages and runs the campaigns that prove it.

There are no day rates, and you choose how much of the work Outfly runs for you. The pricing page sets out the three ways to run it.

Track by Outfly's six-month programme is two months of setup followed by four months of live campaigns. Setup identifies buyers from real data, tests the proposition against what those buyers do, and builds the pages the campaigns need. The campaign months put the work in front of real buyers and follow the numbers.

The sequence is fixed in advance, so you can see at the start what each month is for.

A FlightPlan is the six-part growth plan at the centre of Track by Outfly. It sets out, in order, what has to change for the business to reach a higher target: your buyers identified and evidenced, a proposition tested against what they did, a brand built around the buyer, landing pages with tracking that proves they convert, live campaigns, and a demand engine that keeps running whoever operates it.

Outfly drafts a first FlightPlan after the introductory call, and it is yours to keep. The full version is built with you in the first week of the programme.

In Track by Outfly, software does the volume and the cross-analysis, and senior people make the decisions. The software runs on a data layer built around your business, so several pieces of work can move at once and stay aligned to one goal.

Everything it produces goes to a team with careers in brand, advertising and marketing, who decide what is worth putting in front of a buyer and can explain why.

Who does the work on Track by Outfly depends on the tier. On Pilot, Outfly's team runs the marketing end to end and you stay involved in strategic decisions and approvals. On Co-pilot, Outfly creates the stories and assets your marketing needs and advises on it, while your own team runs the marketing.

On both, the same senior partner stays with you for the six months rather than an account team that changes.

Track by Outfly needs the least of your time on Pilot. Outfly does the heavy lifting and runs the marketing, so your time goes on strategic decisions and approvals. It is a partnership, but the work sits with Outfly.

On Co-pilot, Outfly creates the stories and assets you need to tell your story and advises on the marketing, while your team runs it, so your team needs the time to do that. Who does what on each tier.

Track by Outfly clients should expect the first real market signal in month three, once campaigns are live. Work starts within weeks, but the first two months build the foundation the results come from: the buyers, the proposition and the pages.

By month five there is usually enough data for a defensible read on what works and what to scale.

The demand engine built during Track by Outfly keeps running after the six months, whoever operates it. The last deliverable of the FlightPlan is exactly that: an engine your business can keep using, with the buyers, the proposition, the pages and the tracking already in place. At that point, ownership of the work Outfly made for you transfers to your business.

What happens next is agreed at the end, based on what the numbers show.

Your business owns the work Outfly creates for you on Track by Outfly: the pages, the creative and the assets. Ownership transfers once the six-month minimum term is complete and paid for, and during the six months you have an exclusive licence to use all of it.

Your ad accounts are set up in your own name from the start, so they are always yours. Outfly's own software and method stay with Outfly, and anything Outfly did not create, such as stock images, fonts and third-party tools, stays under its owner's licence. Your contract sets out the details.

Track by Outfly costs £5,000 a month plus VAT on Co-pilot or £10,000 a month plus VAT on Pilot, for a six-month minimum term at a fixed monthly price with no day rates. Ad spend is paid on top. On Co-pilot, Outfly creates the stories and assets and advises, while your team runs the marketing. On Pilot, Outfly runs it end to end.

A third tier, Self-pilot at £2,500 a month plus VAT, lets you run the software yourself. It is not open yet and has a waitlist.

Track by Outfly's prices are plus VAT. Co-pilot is £5,000 a month plus VAT and Pilot is £10,000 a month plus VAT, for a six-month minimum term, which is £30,000 or £60,000 plus VAT in total. Self-pilot will be £2,500 a month plus VAT when it opens. Ad spend is paid on top of the fee.

Ad spend is separate from the Track by Outfly fee and paid on top of it. You pay the ad platforms, such as Google, Meta or LinkedIn, directly from your own accounts, with no mark-up from Outfly. The monthly fee covers Outfly's team, software and work.

A fixed monthly price means you know the full cost of six months before you start, and a slow month does not cost you more. Day rates tie the bill to hours spent. Track by Outfly ties it to a fixed plan.

It also makes the decision simple to judge at the end: you know exactly what the six months cost and can compare it with what they produced.

Track by Outfly has a six-month minimum term, run as one continuous programme with no pause or early exit, because marketing that builds lasting growth takes time to work. The first two months build the foundation: finding the buyers, testing the proposition and building the pages. The campaigns in months three to six run on that foundation.

In Outfly's experience, that is where the results come through, building strongly from month four. Running the full six months is what turns the groundwork into growth. Your contract sets out the full terms.

Track by Outfly does not require equity and is paid for in cash as standard. Where it suits both sides, part of the payment can flex to equity, agreed case by case. Raise it on the first call if it matters to you.

Track by Outfly is for startups, scale-ups and established SMEs whose growth depends on bringing in more of the right customers: B2C and D2C brands, marketplaces, B2B software and business services selling to a broad market. The product has to be ready for market and the budget has to allow at least £5,000 a month plus VAT for six months, with ad spend on top.

It works best for companies heading into a funding round or that have plateaued after early growth.

Track by Outfly is not for companies whose product is still in development, companies without the budget to test properly, or teams unwilling to be proved wrong by their own customers. Those are the three things it needs before it works.

It is built for growth that comes from a broad market. A business winning two large contracts a year from ten known buyers needs account relationships more than a demand engine. If that is you, say so on the call and you will get a straight answer.

The first call with Track by Outfly is a short conversation about where growth has stalled and why. Afterwards Outfly drafts a first FlightPlan for your business, and if it looks like a strong fit, a creative vision of what the work could look like.

Both are yours to keep either way. If Track is not right for you yet, you will be told that straight. Book a call.

Your marketing is working if you can trace a customer who paid back to the activity that found them, and the cost of finding them is lower than what they are worth. If you cannot draw that line for your last ten customers, you do not yet know, whatever the traffic numbers say.

Start by asking your last ten customers how they found you and why they chose you. The answers usually show which activity matters and which is noise.

The strongest alternative to a fractional CMO for most growing companies is a fixed-price growth programme such as Track by Outfly, which includes the execution a fractional CMO usually leaves to your team. The other options are a full-time senior marketing hire, or a consultancy or agency.

They differ mostly in who does the work once the thinking is done, and who carries the cost if it takes longer. Fractional CMOs and consultancies often bill for time. A full-time hire is the biggest fixed commitment and the slowest to start, because search, notice periods and ramp-up come before results. Track sets the full six-month cost in advance. Compare Track and a fractional CMO.

Use an outside team such as Track by Outfly when you need several skills at once, results within months, and a clear brief for whoever you hire later. Hire when marketing is already a permanent function with the budget for a lead and a team to execute.

Ask first whether the problem is capacity or direction. A capacity problem is solved by hiring. A direction problem gets worse with more hands, and that is where Track starts.

Track by Outfly is a fixed-price programme from Outfly, rather than an agency retainer. A retainer is usually open-ended and scoped per client. Track is six months, a fixed price and a fixed sequence, with a clear point at the end where the work is judged.

Outfly, the company behind it, also takes on brand, website and marketing projects. Track is the productised way it delivers growth.

Outfly is the company: Outfly Innovation Ltd, a London strategy, brand and marketing company founded 16 years ago. Track by Outfly is its growth programme, the same team and method sold at a fixed price on a fixed timetable rather than scoped per project. About Outfly and the team.

Track by Outfly decides what to say and to whom, then produces it. Self-serve AI marketing tools only do the second part: they are fast and cheap, but nobody checks the output against your buyers, and nobody is accountable for whether it sells.

Track uses its own software for speed and puts every output in front of senior people before it reaches a buyer. That is the difference between more content and content that converts.

If nobody finds your product, first identify the buyer from real data and sharpen the proposition, before adding content or ads. Publishing into a vague proposition spreads the vagueness further.

It is a common gap. In Outfly's Growth Gaps 2026 review, an AI-assisted assessment of UK company websites from Outfly's prospect list, 31 percent of 624 had generic or unclear positioning and 24 percent had sharp positioning. See the method.

When paid traffic does not convert, the landing page is usually the cause rather than the targeting. Paid visitors arrive with no context and no trust, so a page that assumes either will not convert whatever the click costs. Check whether the page answers what the ad promised, whether there is proof on it, and whether the next step is small enough to take.

In Outfly's Growth Gaps 2026 review, 28 of the 75 UK sites carrying advertising pixels had positioning an AI assessment rated generic or unclear, and on 19 we found no wording about case studies, testimonials or clients.

Paid acquisition usually gets more expensive for two reasons that stack: auction prices rise as more competitors bid, and your relevance falls as the message ages. The second is the one you control. In Outfly's experience, a rising cost per acquisition is more often a proposition problem than a bidding problem, so test a sharper message before raising the budget.

To test your positioning, show your homepage to five people in your target market and ask each to say, in one sentence, who it is for and why it is better. If they describe what you do but not why you win, positioning is the problem. If they cannot say what you do at all, the problem is bigger than positioning.

Growth usually stalls because the market, the offer or a key person changed and nothing else moved with it. The channel you rely on keeps running, but the reason it worked has gone.

Find when it changed. Line up the numbers month by month against what changed in the business and the market in the same weeks. The date usually names the cause.

Founder-led marketing is not a problem early on. It becomes one when growth depends on one person's time, because the ceiling on the company becomes the ceiling on their week.

It is the norm for young companies. In Outfly's Growth Gaps 2026 review, the AI assessment judged marketing to be founder-led at 82 percent of 378 startups, and resting on the founder or a single hire at 92 percent. At scale-ups the founder-led share was 9 percent.

After a raise, the marketing budget should first prove one repeatable route to customers before scaling anything. The pressure is to spend visibly and fast, which usually produces activity across five channels and learning in none.

Pick one channel, measure it properly, and give it three months. That tells you more than a year spread across five.

Over 16 years, Outfly has worked with 157 businesses that between them raised £449m and reached £2.6bn in exit values. Outfly's client work includes Plastic Energy, CyberSmart and Alice Camera, and the figures are on the Track home page.

Track itself is new. One Track client, PowerFunds, cut its cost per trial from £340 to £24 and grew subscriptions sixfold on the same traffic. That is one client's result, and results vary.