A Track client
PowerFunds
How Track by Outfly cut PowerFunds’ cost per trial from £565 to £24 in nine weeks, with tracked, evidence-led paid social in the UK and Sweden.
£565 to£24
cost per trial in nine weeks, 96% lower
PowerFunds, a Track client, cut its cost per trial from £565 to £24 in nine weeks. Veya Fertility, a Track client, went from about one free consultation booking a week to around 1.5 a day. One is a fund-rating app that was paying hundreds of pounds for every trial on Meta. The other is a London clinic where too few people booked a first consultation.
PowerFunds, a Track client, cut its cost per trial from £565 to £24 in nine weeks. PowerFunds is a fund-rating app with a £10-a-month Premium tier, selling in the UK and Sweden. Meta’s rules for financial services ads block age, interest and lookalike targeting, and every claim has to pass financial promotion rules. Every step from ad to paid trial was tracked, Meta was switched to optimise for accounts created, and the ads were replaced every fortnight, with budget moved to the ones that produced trials. Read how PowerFunds cut cost per trial from £565 to £24
Veya Fertility, a Track client, went from about one free consultation booking a week to around 1.5 a day. Veya is a family-run London fertility clinic built for the African, Caribbean and South Asian families that mainstream fertility care has tended to overlook. Outfly gave it a new name, brand and website, a page for each kind of patient with every price published in full, and a booking calendar that works inside Instagram and Facebook’s in-app browsers. Bookings now also arrive from Google and from ChatGPT answers. Read how Veya Fertility went from one booking a week to 1.5 a day
| PowerFunds | Veya Fertility | |
|---|---|---|
| What it is | Fund-rating app with a paid subscription | Family-run private fertility clinic |
| Market | UK and Sweden, paid social on Meta | London |
| Measure | Cost per trial | Free consultation bookings |
| Before | £565 | About one a week |
| After | £24 | Around 1.5 a day |
| Time frame | Nine weeks of paid media, 2026 | Since the rebrand launched, 2026 |
| Case study | How PowerFunds cut cost per trial from £565 to £24 | How Veya Fertility went from one booking a week to 1.5 a day |
Track by Outfly is a six-month, fixed-price growth programme from Outfly, a London strategy, brand and marketing company founded in 2010. Track itself is new, and these are its two published case studies. Outfly has scaled 157 businesses in 16 years. Between them they have raised £449m and reached £2.6bn in exit values. See what Track costs or meet the team behind Track.
PowerFunds, a Track client, cut its cost per trial from £565 to £24 in nine weeks. Veya Fertility, a Track client, went from about one free consultation booking a week to around 1.5 a day. Each is one client's result, and results vary. Behind Track, Outfly has scaled 157 businesses in 16 years. Between them they have raised £449m and reached £2.6bn in exit values.
PowerFunds is one. It is a fund-rating app with a £10-a-month Premium tier, and its cost per trial fell from £565 to £24 in nine weeks on Meta in the UK and Sweden. Track is for UK founders and CEOs of businesses that need customers in volume, such as apps, clinics, consumer services and DTC brands, with a product ready to sell and the budget to test it. It is not built for companies that win a few large contracts a year.
Veya Fertility, a London fertility clinic, is a Track client. It went from about one free consultation booking a week to around 1.5 a day, with bookings coming from paid social, the website, Google and ChatGPT answers. This is one client's result, and results vary.
Track plans for the first real market signal in month three, once campaigns are live, and enough data by month five to decide what to scale. At PowerFunds, cost per trial reached £24 nine weeks after paid media began. That is one client's result, and results vary.
Free 30-minute call with our senior team. A growth plan within a week, yours to keep.
