People find us and leave. How do we find out why?

• Traffic is healthy but enquiries, trials or sales are not.
• Visitors leave the homepage quickly or never reach the pricing page.
• Sales calls start with the prospect asking what you actually do.
• Different people in the team give different reasons for the drop-off.

A visitor decides in seconds whether a page is for them. If the headline describes what you do rather than why it matters to them, or nothing on the page shows it has worked for anyone else, they go. If the traffic itself is the wrong audience, no rewrite will fix it.

1. Run the five-person test: show the homepage to five people in your target market and ask who it is for and why it is better. If they cannot say, it is the message.
2. Check whether there is any proof on the page: named clients, results, testimonials. If not, add the best you have.
3. Look at where the visitors come from. If most arrive from sources your buyer does not use, it is the audience.
4. Change one thing at a time and measure it for long enough to see a difference.

Bring in help when you have run those checks and the answer is still unclear, or when it is clear but you need the pages rebuilt and the tracking put in to prove the fix worked. Book a call and get a first FlightPlan either way.