How it worksThe FlightPlanTrack recordPricingFAQ
Book a call
Legal

Privacy policy

How Outfly Innovation Ltd collects, uses, shares and protects personal information on the Track by Outfly website, and the rights you have over it.

Last updated
September 24, 2026

This policy explains what personal information we collect when you use this website or get in touch with us about Track, why we collect it, what we do with it, and the rights you have over it. It is written to meet the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Track is a programme run by Outfly Innovation Ltd, a company registered in England and Wales under company number 07119494, with its registered office at Fora Space, 42-46 Princelet Street, London, England, E1 5LP. Outfly Innovation Ltd is the data controller for the personal information described in this policy.

If you have any question about this policy or about your data, email hello@outfly.io.

What we collect

We collect personal information you give us, information your browser sends automatically, and business contact details from other sources, which are described under Business contacts below:

  • Details you give us. When you join the waitlist or book a call we ask for your name, work email address, the kind and size of your company, and which Track option interests you. If you book a call we also ask for a phone number and the times that suit you. If you email us, we keep the email and your contact details.
  • Technical information. When you visit the site your browser sends information such as your IP address, device and browser type, the pages you view and how you arrived. We use analytics and advertising cookies for this only if you consent to them (see Cookies below).

We do not knowingly collect information from anyone under 18, and this site is aimed at businesses, not consumers.

Why we use it and on what basis

  • To respond to you and run the programme (answer your enquiry, hold a place on the waitlist, arrange and hold a call, deliver Track if you become a client). Basis: taking steps at your request before a contract, and performance of a contract.
  • To keep in touch about Track (news about the programme, when Self-pilot opens, invitations). Basis: our legitimate interest in marketing our services to businesses. Every message includes an unsubscribe link, and you can opt out at any time by emailing us.
  • To understand how the site is used and improve it (analytics). Basis: your consent, given through the cookie banner.
  • To measure and improve advertising on platforms such as Meta, Google and LinkedIn, if and when we run campaigns. Basis: your consent, given through the cookie banner.
  • To keep the site secure and prevent spam. Basis: our legitimate interest in protecting the site. Our forms use Cloudflare Turnstile to block automated submissions.

Business contacts

We hold business contact details for people at companies we believe may benefit from our services. This includes name, job title, employer, work email address and public professional profile.

We obtain these details from the company's own website, the Companies House register, public professional profiles such as LinkedIn, enquiries made to us, and records held in our previous customer relationship management systems.

We use them to contact you about services relevant to your role. Our lawful basis is legitimate interests: promoting business to business services to people whose role suggests a professional interest in them. We have assessed this against your rights and interests and keep that assessment on file.

We keep these details for 24 months from our last meaningful contact with you, then review and delete them.

You can ask us to stop at any time. Every marketing email carries an unsubscribe link, and you can email hello@outfly.io to object, to ask what we hold about you, or to have it deleted.

Who we share it with

We do not sell your personal information. We share it only with service providers who process it on our instructions:

  • Webflow hosts this website and receives form submissions.
  • GoHighLevel is our customer relationship system. Waitlist and booking details are stored there so we can follow up.
  • Google (Google Analytics and Google Tag Manager) for analytics and, with consent, advertising measurement.
  • Meta and LinkedIn for advertising measurement, only with your consent and only once campaigns run.
  • Cookiebot (Usercentrics) records your cookie choices.
  • Cloudflare provides spam protection on our forms.
  • Our email, calendar and video-call providers when we correspond with you or hold a call.

Some of these providers are based outside the United Kingdom, mainly in the United States. Where that happens we rely on the UK's adequacy regulations or the International Data Transfer Agreement, together with the providers' own safeguards.

We may also disclose information if the law requires it, or to a buyer or successor if Outfly Innovation Ltd or the Track programme is sold or merged, in which case this policy continues to apply.

How long we keep it

  • Waitlist and enquiry details: until you ask us to remove them, or three years after our last contact, whichever comes first.
  • Business contact details: 24 months from our last meaningful contact with you, then reviewed and deleted.
  • Client records: for the length of our engagement and then for six years, to meet our legal and accounting obligations.
  • Analytics data: as set by Google Analytics, currently 14 months for user-level data.
  • Cookie consent records: 12 months, after which we ask you again.

Your rights

Under UK data protection law you can ask us to:

  • tell you what personal information we hold about you and give you a copy;
  • correct information that is wrong or incomplete;
  • delete your information;
  • stop or limit how we use it, including for direct marketing, which you can stop at any time;
  • give you your information in a portable format;
  • withdraw consent where we rely on it, without affecting anything done before you withdrew it.

To exercise any of these rights, email hello@outfly.io. We will reply within one month. We may ask you to confirm your identity first.

If you are unhappy with how we have handled your information you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

Cookies

This site uses a small number of cookies. Only those strictly necessary for the site to work are set without your consent. Analytics and marketing cookies are set only if you accept them in the banner, and you can change your choice at any time from the Cookies page.

Security

We take reasonable technical and organisational steps to protect your information, including encrypted connections (HTTPS), access controls on the systems that hold it, and contracts with every provider listed above. No system is perfectly secure; if we ever discover a breach that affects your rights we will tell you and the ICO as the law requires.

Changes to this policy

We will update this page if our practices or the law change. The date at the top shows the latest version. If a change is significant and we hold your email address, we will tell you.

Track finds your buyers, elevates your brand and runs the campaigns that prove it. Powered by Outfly.

Track
How it worksThe programmePricing
Ways in
FAQGrowth Gaps 2026 researchCompare the optionsInsightsBook a call
Outfly
Aboutoutfly.ioPrivacyCookies
Track is a product of Outfly Innovation Ltd.