Track by Outfly gives you the senior direction of a fractional CMO and the team that executes it, at a fixed price for six months. A fractional CMO on its own gives you the plan, and the pages, content and campaigns still need someone to build and run them. If you already have that team, a fractional CMO may be enough.
At a glance
Track by Outfly
a fractional CMO
Cost
£5,000 or £10,000 a month plus VAT, for a six-month minimum term
A day rate or monthly retainer, plus the cost of whoever executes the work
Who does the work
Outfly's team (Pilot), or your team with Outfly creating the stories and assets and advising (Co-pilot)
Your team or other suppliers, directed by the CMO
Getting started
FlightPlan built with you in week one
Usually quick once the right person is found
After six months
The sixth FlightPlan deliverable is a demand engine built to keep running
Continues for as long as the engagement runs
The execution is inside the price. On Pilot, Outfly's team runs the marketing end to end. On Co-pilot, Outfly creates the stories and assets your marketing needs and advises on it, while your team runs the marketing. Either way you get senior direction and the work that follows it, for a six-month minimum term at a fixed monthly price, so a longer job never costs more. See the pricing.
A good fractional CMO tells you what to do. The plan then needs someone to build the pages, write the content, run the campaigns and read the numbers. That is either a team you already have, or a second budget line that belongs in the comparison. Without it, the common outcome is a good strategy that nothing happens to.
When there is nobody to hand the plan to. When a strategy exercise has happened before and nothing shipped. When you want direction and delivery from one team that answers for both. And when you want to know the full six-month cost on day one. If the problem is that nobody is finding you, start here.
If you already have a capable marketing team and only need a senior lead in your weekly leadership meetings, a fractional CMO may be all you need. We will tell you that on the call.
Book a short call. You get a first FlightPlan for your business either way, and a straight answer if Track is not the right route.
Book a callSee the pricingComparison FAQs
Track or a fractional CMOTrack or a marketing hireTrack or an agency retainer