Practical guides from Outfly, the company behind Track by Outfly, built on what the Growth Gaps 2026 research found across 820 company websites.
To rewrite a proposition the business has outgrown, start from your newest customers: why they bought, what they were trying to fix, and why you rather than the alternative. Established businesses need this most. In Outfly's Growth Gaps 2026 sample, 46 percent of 179 UK established SMEs had positioning rated generic or unclear, against 30 percent of 323 UK startups.
Read the articleSeven kinds of proof work without formal case studies: a named customer, a short quote, a specific number, a before and after, usage figures, third-party signals, and a worked example of your method. Proof is often missing. In Outfly's Growth Gaps 2026 sample, no case study, testimonial or client wording was found on 30 percent of 628 UK company websites.
Read the articleBuyers trust scale-ups partly because their websites show evidence: named customers, results and a clear statement of who the product is for. Startup sites often lack it. In Outfly's Growth Gaps 2026 sample, no proof wording was found on 41 percent of 382 startup websites against 9 percent of 76 scale-ups, across all countries.
Read the articleA go-to-market plan sets out who will buy, why they will choose you, where you will reach them, what they will see and how you will know it is working, in the order you will test it. Track by Outfly builds one with every client in six parts: buyers, proposition, brand, pages, campaigns and the engine that keeps it running. The template below uses the same six parts and is free to copy.
Read the articleA positioning statement is one internal sentence that says who your product is for, the problem it solves, the category it competes in and why buyers should choose it over the alternative. It is not a tagline. Track by Outfly writes and tests one with every client as part of the FlightPlan. In Outfly's Growth Gaps 2026 sample, 31 percent of 624 rated UK company websites had positioning rated generic or unclear by an AI model.
Read the articleA startup marketing strategy is the set of choices that decide who you sell to first, what you say to them and which one or two channels you test, with a number that tells you when to stop. Track by Outfly builds one with startups as part of its six-month FlightPlan, testing the buyers, the proposition and the pages before campaign money goes on channels. In Outfly's Growth Gaps 2026 report, marketing was judged founder-led at 82 percent of 378 startups assessed across all countries.
Read the articleWe'll start with a short 30-minute call, and afterwards we'll draft a FlightPlan for your business. If we think you're a strong fit, we'll show you a creative vision too, so you can see what this could look like.
It's yours to keep either way, with no strings attached, and if Track isn't right for you yet, we'll tell you straight.
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