Track by Outfly gives you a full team across buyers, proposition, brand, pages and campaigns from week one, for a fixed six months. A single marketing hire takes months to find and ramp up, and is one person carrying several jobs. Many companies are better off running Track first and then hiring with a far clearer brief.
At a glance
Track by Outfly
a marketing hire
Cost
£30,000 (Co-pilot) or £60,000 (Pilot) plus VAT for six months
Salary, National Insurance, pension and recruitment, every year
Who does the work
A team across buyers, proposition, brand, pages and campaigns
One person, plus whatever budget and suppliers they are given
Getting started
FlightPlan built with you in week one
After search, notice period and ramp-up
After six months
You know what works, and what the eventual hire should own
An ongoing cost, and the knowledge stays in the business
You get every discipline you need from week one, for the months you need them, then decide what to keep in-house with real results in hand. See the pricing.
Companies at this stage often hire one generalist and expect positioning, content, paid media, design, analytics and lifecycle. Those are five or six jobs. The hire is then judged on results that would need a team, and the failure looks like a people problem when it was an arithmetic problem.
Before the first hire, the founder usually carries it. In Outfly's Growth Gaps 2026 report, an AI-assisted assessment of company websites from Outfly's prospect list, marketing was judged founder-led at 82 percent of 378 startups (all countries). See the method.
A hire has to be found, has to work out their notice, and then has to learn the business before they produce anything. A six-month Track programme is well under way in that time.
When you need results before a hire could produce them. When you are not yet sure what to hire for. When one person would otherwise be carrying six jobs. Six months of a working demand engine is the best brief an eventual hire can get. If growth used to work and has stalled, start here.
If marketing is already a permanent function, with the budget for a lead and a team to execute, hire. Track is a fast way to get to that point, and the FlightPlan tells you exactly what that hire should own.
Book a short call. You get a first FlightPlan for your business either way, and a straight answer if Track is not the right route.
Book a callSee the pricingComparison FAQs
Track or a fractional CMOTrack or a marketing hireTrack or an agency retainer